Course Curriculum
- Introduction to SEO
- What is SEO?
- How Search Engine Works
- Types of SEO
- Google Algorithms
- Difference between On-Page & Off-Page SEO
- Domain Authority, Page Authority and Spam Score
- What is On-Page SEO?
- On Page SEO Factors
- Different Types of On-Page SEO Techniques
- What is Technical SEO?
- Technical SEO Techniques
- Google Analytics Basics
- Google Search Console Basics
- Introduction to SEO Tools
- Website Analysis
- Competitor Analysis
- What is Off-Page SEO?
- Off-Page SEO Techniques
- What is a Backlink?
- How to Build a Proper Backlink
- What is a Spammy Link?
- What is Google Penalty?
- Importance of SEO Industry
About the course
This course is designed for students and young professionals who desire to take up digital marketing as a profession or as a part of their daily routine. This is a beginner-level program, which exposes the much-needed features of SEO such as Off-page/ On-page/ Technical SEO, Google search console, Google analytics and various SEO tools.
Eligibility
Recommended for anyone with basic computer proficiency
System Requirements
This course requires a system with a steady internet connection
Class Timings
Date : 13th March 2023 - 17th March 2023
Time : 7:00 PM to 8:00 PM IST
Resource Person
Mr. Sulfikar K M
Digital Marketing Strategist
Manorama Online